What is Wrong with This Title – “AAFP and HealthFusion Partner to Deliver EHR Benefits…”

When you read this headline, what goes on in your mind? If you are a Family Physician and member of AAFP, wouldn’t you think – ‘my academy had whetted, evaluated, or done something where they tested hundreds of EMRs out there and picked the best one for me’?

Media twists it even more – read this.

Nothing can be further than the truth.

I am sure AAFP does not have the time to do any of that. Also, AAFP in general does not endorse any product. Furthermore, this headline gives the impression that AAFP picked Healthfusion exclusively and recommends it. If I want, I can read even more into it thinking there is perhaps an incentive for being an AAFP member, or that it is being subsidized.

This is misleading Advertising.

AAFP should be more strict about how their partners put out press releases.

Author: Chandresh Shah

Chandresh Shah specializes in Healthcare IT and Medical Billing. He knows the market inside out; what works, what doesn’t. He advises and works with small business owners.