Why is finding a Doctor so difficult?

During my recent trip to Las Vegas at the airport on my way back I saw a lady struggle on the phone trying to find a doctor – even in this connected age.

I’m sitting at the Las Vegas McCarran airport returning from a fantastic Healthcare IT Marketing and PR Conference hosted by John Lynn. This is also one of the rare airports that has free wifi. 

That’s not what I want to talk about though. I am sitting at the gate waiting for my flight. A young lady sat right next to me. I thought she limped a bit. As soon as she sat down, she plugged in her laptop to charge it, connected to the free wifi and within 5 minutes, she was on the phone.

‘Hi, is this Dr. Podiatrist? I am looking for an appointment next week. Ok thank you’. This went on for 7 calls. She mentioned on one of the calls that she was looking up her Insurance company’s website for participating podiatrists, and she wanted to see someone close to her office. 

Finally on the 8th call, she did find someone that had an availability. 

As each call was made, I could sense her frustration grow and sighs get louder. 

Why is it so difficult to find a doc and get an appointment? We can book flights, find, review, and book a dinner at restaurants without talking to anyone.

Is this the last bastion?

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